夏天的味道

「舌尖上的抖音」夏季美食企划，以「夏日美食宇宙在抖音」为话题，聚焦应季果蔬、节日美食与时令夏食，覆盖荔枝、小龙虾、粽子等品类。视觉创意采用「野生设计+新市井风格」，用怀旧新生的手法，把记忆里的夏天重新讲给年轻人听。

As a summer food campaign under “Food on Douyin,” this project centers on the idea that the summer food universe lives on Douyin. It focuses on seasonal fruits and vegetables, festive dishes, and timely summer flavors, covering categories such as lychees, crayfish, and zongzi. The visual approach combines wild design with a new street-market sensibility, retelling the summers of collective memory for a younger audience through a renewed sense of nostalgia.