街头发布会升级

基于街头发布会前 11 期 IP 落地复盘，为破局创意同质化、视觉厚重、生产低效等核心瓶颈，延续“街头”核心调性，启动本次视觉升级，打造轻量化、年轻化、可标准化的 IP 视觉体系，支撑 IP 长期规模化运营。

Drawing on a review of the first 11 Street Launch IP activations, this visual upgrade addresses key bottlenecks including homogenized creative output, heavy visual expression, and inefficient production. Building on the core “street” identity, the project creates a lighter, younger, and more standardized IP visual system that can support long-term, large-scale operations.