好东西整活大赛

「整活」是2025年用户在经济下行压力与「躺平躺不平」的内耗中，发明的精神生存哲学——用反常规的脑洞给沉闷日常「加戏」，用自嘲式乐观给压力找出口，用低成本折腾把「内心不甘」变成「创意输出」。简单说：整活=用离谱对抗平庸，用折腾证明自己未被生活击垮。我们以「电视新闻采访」为核心创意载体，推出年度好物评选榜单，以严肃语态推介不拘一格的特色好物。设计上采用low-poly低模风格强化反差感，通过旧媒介（复古电视）与新设计语言（low-poly）的碰撞，构建反精致视觉体系，强化风格对冲张力。

“Zhenghuo” became a 2025 survival philosophy for people navigating economic pressure and the tension between wanting to opt out and being unable to. It turns dull routines into absurd little dramas, releases pressure through self-deprecating optimism, and transforms low-cost experiments into creative output. In short, Zhenghuo uses the ridiculous to push back against the ordinary. Built around the format of a TV news interview, the project presents an annual selection of standout products in a deliberately serious tone. Visually, it uses a low-poly style to amplify contrast, pairing retro television as an old medium with a contemporary low-poly design language to create an anti-polished system full of visual tension.